Why is Copywriting Important to SEO?
SEO (Search Engine Optimisation) is the art of increasing traffic to your site by increasing its visibility. Ultimately, it results in a greater online presence and more hits from individuals searching...
View ArticleComponents of Copywriting and Keyword Confidence
Trust and Authority As search engines become ever more sophisticated, so must optimisation techniques and, therefore, copy and content strategies. Trends currently indicate that ensuring that your copy...
View ArticleBing or Qunar? (go where?) – Baidu News + The PR Machine
What is more important news -- Baidu partnership with MSFT for Bing to power all English related results on Baidu.com or Baidu's $300M+ majority share acquisition of China Travel Search Engine, Qunar,...
View ArticleThe future of e-business company in China
Being a boss and having own company is many young people’s dream. Actually, be a boss is not so difficult, but be a success boss is very difficult. According to the statistics of China Youth Newspaper,...
View ArticleWechat changes the overall social media pattern of China
Three or four years ago, people were crazy about Fetion, a kind of instant messaging application developed by China Mobile, which built a message communication bridge between mobile phone and PC for...
View ArticleWhy is China weibo/micro-blog more influential than Twitter
Recently, Kaifu Lee, the previous president of Google in Greater China, now the CEO of Creation Works which is an enterprise for offering capital and training for pioneering work for new entrepreneurs,...
View ArticleTV Advertisement is still powerful and remain so
As the rapid development of internet industry, people spend more and more time on internet instead of TV. It is said computer, smart phone or ipad can do everything that TV can do so TV may be...
View ArticleChina car renting industry with bright future
Car renting industry actually is a very new but promising industry in China. The first company offering car renting services in China came out in the late 1990s when taxi companies began to rent cars...
View ArticleLuxury market–offline more effective than online
Due to “Smile-gate scandal” of two months ago, quite a lot of Chinese governors and their offspring are afraid of wearing luxury goods which may negatively influence the market but the overall luxury...
View ArticleHow to solve work confusion
For a fresh graduate, having a job is a very exciting thing, especially during this competitive period with global depression. Having a job also means economic independence. At the beginning, the new...
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